Welcome to Oxygen Consulting

Welcome to Oxygen Consulting where the core purpose of my work is to provide compelling strategic business insight and advice for organisations connected to the global health and fitness industry.

I create significant value by blending my expertise as a fitness industry analyst and experience of working inside leisure organisations. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet.

Oxygen Consulting has now published ten reports on the fitness industry. The reports attract a global readership and can be purchased from the Knowledge Store. I use this deep understanding and business insight to advise organisations on how to navigate through this fast-evolving marketplace.

Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.

Company story

To better understand why I am attracted to the global health and fitness industry, please download and read the Oxygen Consulting company story.

Project engagements

To discuss a long-term non-executive strategic advisory role, consulting or speaking engagement please do get in touch.

Ray Algar (MBA)
Managing Director