Ray Algar, MD of Oxygen Consulting on stage during a business presentation
Oxygen Consulting story

Oxygen Consulting story

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Welcome to Oxygen Consulting

Welcome to Oxygen Consulting where the core purpose of my work is to provide compelling strategic business insight and advice for organisations connected to the global health and fitness industry.

I create significant value by blending my expertise as a fitness industry analyst and experience of working inside leisure organisations. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet.

Strategic advisory roles

Along with short-term consultancy assignments, I am also available for long-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.

Company story

To better understand why I am fascinated by the global health and fitness industry, please download and read the Oxygen Consulting company story.

COVID-19 pandemic

This is a very challenging period for gyms, fitness studios and leisure centres which remain closed across the UK (at May 2020). Read here about the work we are doing to support the independent sector.

Reports with a global readership

Oxygen Consulting has now published 11 reports and books on the UK and international fitness industry. The reports attract a global readership and can be purchased from the Knowledge Store. I use this deep understanding and business insight to advise organisations on how to navigate and generate opportunities through this fast-evolving marketplace.

Project engagements

To discuss a long-term non-executive strategic advisory role, consulting or speaking engagement please do get in touch.

Ray Algar (MBA, MA)
Fitness industry adviser and analyst

Oxygen Consulting story

Oxygen Consulting story

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Knowledge Store...

Purchase Oxygen Consulting's influential reports from the Knowledge Store.
Visit Knowledge Store...

Advisory Roles

Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.
Read more...

Consultancy

Read about my consulting, speaking and workshop engagements.
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Oxygen Quarterly

Subscribe to our quarterly newsletter

Smiling young girl standing against beautiful terracotta brown mud wall

Gymtopia logo
Gymtopia is a digital storytelling platform created by Ray Algar. It captures the global health and fitness industry’s philanthropic initiatives.

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Latest news & insights

Shows a screenshot of Oxygen Consulting's new COVID-19 financial model.
Oxygen Consulting’s new COVID-19 financial dashboard for gyms May 23, 2020 Read more...
Figure showing fast-growing fitness bands such as F45, Anytime Fitness, Orangetheory, parkrun
Fitness Illuminated – A strategic exploration of the world’s fastest growing fitness brands May 22, 2020 Read more...
Fitness United is a collaboration of suppliers committed to supporting the fitness industry
Our support for the Fitness United project May 18, 2020 Read more...
Results of Washington Post/University of Maryland survey May 2020 showing 78% of Americans think gyms should be allowed to reopen just yet.
Washington Post survey shows many Americans do not yet support the reopening of gyms. May 13, 2020 Read more...

Your report (Health Club Industry Mid-market Report) has had a huge impact on how Precor thinks about the market and from operators as well.  I think it’s a landmark piece.

Brian Kane Senior Manager, Commercial Management & Consumer Insights, Precor

Ray is a breath of fresh air to the leisure world. He brings an intelligence to the consultancy world that I haven’t seen very often. His seminars are brilliantly crafted, innovative and precise in delivering the message.Its no surprise to me that he is so busy across Europe.

Duncan Green, Managing Director, Momentum Business Development, UK

I have followed Ray’s industry research for many years. In fact, I was inspired to create Liikku after I read his UK low-cost gym sector report. It opened my eyes to the possibility that Finland could be ready for a simpler and more affordable year-round fitness experience. It is a tremendous asset for Liikku to be able to tap into Ray’s experience and insights.

Johanna Riihijärvi, CEO, Liikku

I first met Ray when we were co-presenting at the IHRSA track at the Rimini Wellness Conference in Italy May 2007. Ray has an enormous insight in the fitness industry and can take both an analytical and practical approach to all issues, which gives him high credibility as a service consultant and as a commentator of the industry.

Rasmus Ingerslev, Founder Wexer and Chairman Barry’s Bootcamp Nordic

Great work Ray, an excellent, comprehensive report on the mid-market sector of the fitness industry.

Chuck Runyon, CEO, Anytime Fitness

All the delegates I was talking to thought that you were among the top speakers. I think you really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book.

Stefan Tingwell, Club Sweden (Healthy Business Conference, Gothenburg)

Looking through your new report now (Fitness Sector Social Good Report). Really well done and quite extensive. Love it!

Thomas Kolster, author of Goodvertising, Denmark

Thank you for your wonderful contribution to Intelligent Life

Ingrid Esling, Managing Editor, Intelligent Life Magazine (Part of the Economist Group)

Ray really has his finger on the pulse of the fitness industry and I often call upon him for expert comment and analysis in Workout magazine.

Mary Ferguson, Editor, Workout Magazine, UK

Thank you for making your low-cost gym reports available to me. It has had a marked effect on my thinking and my future.  I have taken the plunge and ended my corporate career to open a low-cost gym chain in South Africa. 

Waldemar Smit, Managing Director myGym (Pty) Ltd, South Africa

Thank you for the opportunity to contribute (Fitness Sector Social Good Report). Without a doubt, it will be an impactful and well-received report.

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship, London Business School

Ray uses his considerable intellect and diligent research to promote strategy that is evidence based. His knowledge and experience make him one of the most trusted and respected figures within the sector. If he writes a piece in a journal, web-site or blog, I will read it in full, knowing the care that went into producing it.

Grant Wright, Regional Director, Holmes Place, UK

Concise, relevant but remarkably comprehensive. Great stuff.

John Oxley, Managing Director, Active Nation

Ray had sufficient foresight to recognise the impact of social media on reputation before many others and an open mind that allows him to see how leisure sector organisations can extract insight and actions from consumer-generated media.

Jonathan Moody, Social Media Strategist, Socialware, Spain

Your UK fitness report provides a useful update on the market.

John Treharne, CEO, The Gym Group

Ray has provided meaningful and comprehenisve strategic advice on a number of projects in the fitness industry. He has a very detailed knowledge of the sector, carries out extensive research and recently gave a valuable presentation to the Leisure Property Forum, which was extremely well received.

Chris Gotla, Partner, Fitspace Health Clubs

Ray is one of the great strategists and researchers in the fitness and health club industry today. I follow all of his work and you should too. His research is fresh and unmatched and this new mid-market report is a wonderful piece of work.

Bryan O’Rourke, President, Fitness Industry Technology Council

I just finalized my first round on the report. I would say a great, down to earth, description of today’s health and fitness industry.

Peter Byman, Founding Partner, Fitness Group Nordic

 

Do you have any objections to me sharing the mid-market report with others (mostly media outlets) to give them a better understanding of the state of the industry? Congratulations on a fantastically insightful report.

Mark Daly, National Media Director, Anytime Fitness

Oxygen Consulting has established itself as an authority on the UK low-cost gym sector and its reports are essential reading for anybody interested in the space.  Ray Algar’s personal relationship with the leading players gives him an insight that few others possess.

John Harper, Investment Director, LDC (part of the Lloyds Banking Group), UK

I am about halfway through (Fitness Sector Social Good Report) and it occurs to me that this treatise is more about strategy in the 21st century than corporate activism. Good stuff.

Frank Napolitano, President 24 Hour Fitness

Ray’s two presentations at the IHRSA Convention in the United States were well-received. His message was clear, topical and future-oriented.

Hans Muench, Director of Europe, IHRSA ( International Health Racquet and Sportsclub Association), Germany

Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray has a strong marketing background and knowledge of the web is definitely one of his strengths.

Rob Gregory, Managing Director, Lifetime Health Ltd

Ray’s ability to access the most complex issues and offer options for a resolution has been so important

Peter Crowley, Managing Director, Wave Leisure Trust

Ray’s passion and unbridled optimism are contagious. Combine that with his ability to think analytically and apply complex research in the health and fitness field, and you’ve got a powerful and thought-provoking consultant.

Kevin Foley, Web Content Manager, IHRSA, United States

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I love this. “Everybody needed this” said the care home manager who creates 'drive-through' visit to reconnect families after months apart. https://www.bbc.co.uk/news/uk-52776767

Nine weeks of immense sacrifice by the UK population in order to flatten the COVID-19 curve is now being undermined by this Cummings story. Deal with it, quickly.

“Effective public health interventions are dependent on public trust.” John Hopkins University

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