Ray Algar, MD of Oxygen Consulting on stage during a business presentation
Oxygen Consulting story

Oxygen Consulting story

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Welcome to Oxygen Consulting

Welcome to Oxygen Consulting where the core purpose of my work is to provide compelling strategic business insight and advice for organisations connected to the global health and fitness industry.

I create significant value by blending my expertise as a fitness industry analyst and experience of working inside leisure organisations. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet.

Strategic advisory roles

Along with short-term consultancy assignments, I am also available for long-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.

Company story

To better understand why I am fascinated by the global health and fitness industry, please download and read the Oxygen Consulting company story.

COVID-19 pandemic

This is a very challenging period for gyms, fitness studios and leisure centres which remain closed across the UK (at May 2020). Read here about the work we are doing to support the independent sector.

Reports with a global readership

Oxygen Consulting has now published 11 reports and books on the UK and international fitness industry. The reports attract a global readership and can be purchased from the Knowledge Store. I use this deep understanding and business insight to advise organisations on how to navigate and generate opportunities through this fast-evolving marketplace.

Project engagements

To discuss a long-term non-executive strategic advisory role, consulting or speaking engagement please do get in touch.

Ray Algar (MBA, MA)
Fitness industry adviser and analyst

Oxygen Consulting story

Oxygen Consulting story

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Knowledge Store...

Purchase Oxygen Consulting's influential reports from the Knowledge Store.
Visit Knowledge Store...

Advisory Roles

Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.
Read more...

Consultancy

Read about my consulting, speaking and workshop engagements.
Read more...

Oxygen Quarterly

Subscribe to our quarterly newsletter

Smiling young girl standing against beautiful terracotta brown mud wall

Gymtopia logo
Gymtopia is a digital storytelling platform created by Ray Algar. It captures the global health and fitness industry’s philanthropic initiatives.

Read more...

Latest news & insights

A chart which shows how the impact of coronavirus can potentially reduce health and fitness levels such that people drop below the disability threshold
An investigation into simple home-based strength-promoting programmes October 2, 2020 Read more...
A healthy-looking older woman who is smiling towards the camera
The extraordinary world that awaits our children July 21, 2020 Read more...
10% of respondents said they will not be returning to pubs. This probably means until the discovery of an effective vaccine.
Why this YouGov pub survey may help to build the case for the reopening of leisure centres and gyms across England July 3, 2020 Read more...
Professor Jonathan Van-Tam, the Deputy Chief Medical Officer for England has been undertaking gym inspections to assess their readiness to reopen. Oxygen Consulting
Professor Jonathan Van-Tam undertakes gym inspections as part of reopening process July 1, 2020 Read more...

I am about halfway through (Fitness Sector Social Good Report) and it occurs to me that this treatise is more about strategy in the 21st century than corporate activism. Good stuff.

Frank Napolitano, President 24 Hour Fitness

I first met Ray when we were co-presenting at the IHRSA track at the Rimini Wellness Conference in Italy May 2007. Ray has an enormous insight in the fitness industry and can take both an analytical and practical approach to all issues, which gives him high credibility as a service consultant and as a commentator of the industry.

Rasmus Ingerslev, Founder Wexer and Chairman Barry’s Bootcamp Nordic

All the delegates I was talking to thought that you were among the top speakers. I think you really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book.

Stefan Tingwell, Club Sweden (Healthy Business Conference, Gothenburg)

Thank you for the opportunity to contribute (Fitness Sector Social Good Report). Without a doubt, it will be an impactful and well-received report.

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship, London Business School

Thank you for making your low-cost gym reports available to me. It has had a marked effect on my thinking and my future.  I have taken the plunge and ended my corporate career to open a low-cost gym chain in South Africa. 

Waldemar Smit, Managing Director myGym (Pty) Ltd, South Africa

Thank you for your wonderful contribution to Intelligent Life

Ingrid Esling, Managing Editor, Intelligent Life Magazine (Part of the Economist Group)

Congratulations Ray, a great piece of work  – mandatory reading for anyone with an interest in the fitness industry.

Steven Ward, CEO, ukactive

Your UK fitness report provides a useful update on the market.

John Treharne, CEO, The Gym Group

This is outstanding and a very comprehensive report (UK boutique fitness sector report). Well done to you and your team.

Kevin Yates, Investor and Director, 1Rebel

Ray’s passion and unbridled optimism are contagious. Combine that with his ability to think analytically and apply complex research in the health and fitness field, and you’ve got a powerful and thought-provoking consultant.

Kevin Foley, Web Content Manager, IHRSA, United States

This is a great report Ray, well done.

Phillip Mills, CEO, Les Mills International, New Zealand

Concise, relevant but remarkably comprehensive. Great stuff.

John Oxley, Managing Director, Active Nation

Do you have any objections to me sharing the mid-market report with others (mostly media outlets) to give them a better understanding of the state of the industry? Congratulations on a fantastically insightful report.

Mark Daly, National Media Director, Anytime Fitness

Ray is hard working, bright and a no nonsense power source of professionally compiled insights into the European leisure industry

Sean Maguire, Managing Director, Legend Club Management Software

Ray’s two presentations at the IHRSA Convention in the United States were well-received. His message was clear, topical and future-oriented.

Hans Muench, Director of Europe, IHRSA ( International Health Racquet and Sportsclub Association), Germany

Ray is a breath of fresh air to the leisure world. He brings an intelligence to the consultancy world that I haven’t seen very often. His seminars are brilliantly crafted, innovative and precise in delivering the message.Its no surprise to me that he is so busy across Europe.

Duncan Green, Managing Director, Momentum Business Development, UK

I just finalized my first round on the report. I would say a great, down to earth, description of today’s health and fitness industry.

Peter Byman, Founding Partner, Fitness Group Nordic

 

Your report (Health Club Industry Mid-market Report) has had a huge impact on how Precor thinks about the market and from operators as well.  I think it’s a landmark piece.

Brian Kane Senior Manager, Commercial Management & Consumer Insights, Precor

Ray really has his finger on the pulse of the fitness industry and I often call upon him for expert comment and analysis in Workout magazine.

Mary Ferguson, Editor, Workout Magazine, UK

Ray uses his considerable intellect and diligent research to promote strategy that is evidence based. His knowledge and experience make him one of the most trusted and respected figures within the sector. If he writes a piece in a journal, web-site or blog, I will read it in full, knowing the care that went into producing it.

Grant Wright, Regional Director, Holmes Place, UK

Looking through your new report now (Fitness Sector Social Good Report). Really well done and quite extensive. Love it!

Thomas Kolster, author of Goodvertising, Denmark

Great work Ray, an excellent, comprehensive report on the mid-market sector of the fitness industry.

Chuck Runyon, CEO, Anytime Fitness

Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray has a strong marketing background and knowledge of the web is definitely one of his strengths.

Rob Gregory, Managing Director, Lifetime Health Ltd

Ray had sufficient foresight to recognise the impact of social media on reputation before many others and an open mind that allows him to see how leisure sector organisations can extract insight and actions from consumer-generated media.

Jonathan Moody, Social Media Strategist, Socialware, Spain

Oxygen Consulting has established itself as an authority on the UK low-cost gym sector and its reports are essential reading for anybody interested in the space.  Ray Algar’s personal relationship with the leading players gives him an insight that few others possess.

John Harper, Investment Director, LDC (part of the Lloyds Banking Group), UK

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