Welcome to Oxygen Consulting where the core purpose of my work is to provide compelling strategic business insight and advice for organisations connected to the global health and fitness industry.
I create significant value by blending my expertise as a fitness industry analyst and experience of working inside leisure organisations. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet.
Strategic advisory roles
Along with short-term consultancy assignments, I am also available for long-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.
To better understand why I am fascinated by the global health and fitness industry, please download and read the Oxygen Consulting company story.
This is a very challenging period for gyms, fitness studios and leisure centres across the world which have faced many months of enforced closure during the pandemic. We are able to support viable businesses to successfully reopen through a strategic review of the business, a potential sale of the business or bringing in new investment partners. Please do reach out to me if you wish to have a confidential discussion about some of these options.
Reports with a global readership
Oxygen Consulting has now published 15 reports and books on the UK and international fitness industry. The reports attract a global readership and can be purchased from the Knowledge Store. I use this deep understanding and business insight to advise organisations on how to navigate and generate opportunities through this fast-evolving marketplace.
To discuss a long-term non-executive strategic advisory role, consulting or speaking engagement please do get in touch.
Ray Algar (MBA, MA)
Fitness industry adviser and analyst
+44 7747 69 88 55
Purchase Oxygen Consulting's influential reports from the Knowledge Store.
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Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.
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Ray really has his finger on the pulse of the fitness industry and I often call upon him for expert comment and analysis in Workout magazine.
Mary Ferguson, Editor, Workout Magazine, UK
Your report (Health Club Industry Mid-market Report) has had a huge impact on how Precor thinks about the market and from operators as well. I think it’s a landmark piece.
Brian Kane Senior Manager, Commercial Management & Consumer Insights, Precor
I just wanted to say again how delightful it was to meet you and a huge thank you for delivering such a fantastic presentation. It really sparked conversation in the room which was exactly what we were looking for.
Caroline Rae, ActiveLab Director (accelerator programme for the best and brightest physical activity start-ups), ukactive
I first met Ray when we were co-presenting at the IHRSA track at the Rimini Wellness Conference in Italy May 2007. Ray has an enormous insight in the fitness industry and can take both an analytical and practical approach to all issues, which gives him high credibility as a service consultant and as a commentator of the industry.
Rasmus Ingerslev, Founder Wexer and Chairman Barry’s Bootcamp Nordic
Ray has provided meaningful and comprehenisve strategic advice on a number of projects in the fitness industry. He has a very detailed knowledge of the sector, carries out extensive research and recently gave a valuable presentation to the Leisure Property Forum, which was extremely well received.
Chris Gotla, Partner, Fitspace Health Clubs
This is a great report Ray, well done.
Phillip Mills, CEO, Les Mills International, New Zealand
I have followed Ray’s industry research for many years. In fact, I was inspired to create Liikku after I read his UK low-cost gym sector report. It opened my eyes to the possibility that Finland could be ready for a simpler and more affordable year-round fitness experience. It is a tremendous asset for Liikku to be able to tap into Ray’s experience and insights.
Johanna Riihijärvi, CEO, Liikku
Oxygen Consulting has established itself as an authority on the UK low-cost gym sector and its reports are essential reading for anybody interested in the space. Ray Algar’s personal relationship with the leading players gives him an insight that few others possess.
John Harper, Investment Director, LDC (part of the Lloyds Banking Group), UK
Ray’s two presentations at the IHRSA Convention in the United States were well-received. His message was clear, topical and future-oriented.
Hans Muench, Director of Europe, IHRSA ( International Health Racquet and Sportsclub Association), Germany
Ray had sufficient foresight to recognise the impact of social media on reputation before many others and an open mind that allows him to see how leisure sector organisations can extract insight and actions from consumer-generated media.
Jonathan Moody, Social Media Strategist, Socialware, Spain
Ray is hard working, bright and a no nonsense power source of professionally compiled insights into the European leisure industry
Sean Maguire, Managing Director, Legend Club Management Software
This is outstanding and a very comprehensive report (UK boutique fitness sector report). Well done to you and your team.
Kevin Yates, Investor and Director, 1Rebel
Ray’s passion and unbridled optimism are contagious. Combine that with his ability to think analytically and apply complex research in the health and fitness field, and you’ve got a powerful and thought-provoking consultant.
Kevin Foley, Web Content Manager, IHRSA, United States
Great work Ray, an excellent, comprehensive report on the mid-market sector of the fitness industry.
Chuck Runyon, CEO, Anytime Fitness
I am about halfway through (Fitness Sector Social Good Report) and it occurs to me that this treatise is more about strategy in the 21st century than corporate activism. Good stuff.
Frank Napolitano, President 24 Hour Fitness
Thank you for the opportunity to contribute (Fitness Sector Social Good Report). Without a doubt, it will be an impactful and well-received report.
Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship, London Business School
Ray’s ability to access the most complex issues and offer options for a resolution has been so important
Peter Crowley, Managing Director, Wave Leisure Trust
Ray is a breath of fresh air to the leisure world. He brings an intelligence to the consultancy world that I haven’t seen very often. His seminars are brilliantly crafted, innovative and precise in delivering the message.Its no surprise to me that he is so busy across Europe.
Duncan Green, Managing Director, Momentum Business Development, UK
Do you have any objections to me sharing the mid-market report with others (mostly media outlets) to give them a better understanding of the state of the industry? Congratulations on a fantastically insightful report.
Mark Daly, National Media Director, Anytime Fitness
Ray uses his considerable intellect and diligent research to promote strategy that is evidence based. His knowledge and experience make him one of the most trusted and respected figures within the sector. If he writes a piece in a journal, web-site or blog, I will read it in full, knowing the care that went into producing it.
Grant Wright, Regional Director, Holmes Place, UK
All the delegates I was talking to thought that you were among the top speakers. I think you really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book.
Stefan Tingwell, Club Sweden (Healthy Business Conference, Gothenburg)
Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray has a strong marketing background and knowledge of the web is definitely one of his strengths.
Rob Gregory, Managing Director, Lifetime Health Ltd
Ray that’s an insightful piece of work. Thanks again for your work on the deal.
Gavin Bell, Investment Manager, Maven Capital Partners
Thank you for making your low-cost gym reports available to me. It has had a marked effect on my thinking and my future. I have taken the plunge and ended my corporate career to open a low-cost gym chain in South Africa.
Waldemar Smit, Managing Director myGym (Pty) Ltd, South Africa
Congratulations Ray, a great piece of work – mandatory reading for anyone with an interest in the fitness industry.
Steven Ward, CEO, ukactive