Oxygen Consulting Think Tank

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Ray Algar — Sun, 20 Nov 2011 17:59:06 +0000

2011 Global Low-cost Gym Sector Report – now published

Ray Algar — Wed, 26 Oct 2011 12:52:59 +0000

My new low-cost gym sector report is now published. Registered Think Tank members can download the report from the dedicated report group.

Once logged into the group, the report can be downloaded from the ‘Documents’ tab on the left.

I hope you find the report informative and will come back to the site to shsare your opinions.

Ray

lesley foster — Fri, 25 Mar 2011 23:30:00 +0000

Really interesting to look at a sector specific report and see the number of missed opportunities for true enegagement missed by even the biggest players in this field. You Tube specials go a long way to building engagement and getting dialogue happening but not in the Health and Fitness sector yet.

The case study covered was really fascinating and I have studied leading brands approaches (successes and failures) in social media marketing. real engagement is a dialogue and evoultion of communication methods like Social web is is challenging most marketing minds!

Having recently completed the Advanced social media training through E-Consultancy and actively engaged in driving a grass roots movement for Social Enterprise I am keen to put some fascinating learnings into action … happy to help ?!

Insights Applied

Jonathan Moody — Fri, 25 Mar 2011 15:05:32 +0000

Another good one Ray – thanks. Applying the knowledge gained from listening and working with practitioners in the health club sector and coming up with practical guidelines and advice.

Great report..

Peter Wright — Fri, 25 Mar 2011 13:31:34 +0000

Thanks for the report Ray – social media holds so much promise for any brand looking to move into the future and your report sheds some real light on the potential…

Thanks!!!

Mauro Frota — Fri, 04 Mar 2011 16:59:52 +0000

Hello Ray,

Thanks for the report. Very nice work. I will advise it to everybody in the portuguese health & fitness industry.

Mauro Frota, CEO – EVOLUTION , Wellness & Fitness Center

AGAP adviser

Great Report

Pedro Ruiz — Fri, 04 Mar 2011 05:29:01 +0000

Dear Ray, thank you for creating such a a great tool for our industry.

I am amazed how you figured out a way to sistemematise such a new and vague concept and turn into an almost exact science.

It will help all of us evaluate our level, find out what we can improve, and raise our standards.

Thank you

Pedro Ruiz

Vivafit

Great And Insightful Report

Bryan ORourke — Thu, 24 Feb 2011 13:18:53 +0000

Getting to work with smart people is something we all love – at least I do. Ray Algar is the kind of collaborative thinker that makes me get up in the morning knowing there is a greater purpose for working in the fitness industry (not the necessarily the one of today but the one emerging for the future).

This recent report, the 2011 European Health Club Industry Web And Social Media Report , is another example of the great collaborations Ray routinely engages in. The report is an excellent read for anyone in the fitness industry. I’ll touch on some of the report’s findings and more during my presentation at IHRSA on Wednesday morning this year (2011). Thanks Ray for allowing me to contribute. Please do read it.

So what do you think ? How do you think the new dynamics of collaboration and communication via technology platforms is going to impact the fitness and wellness business ? Please contact me Bryan O’Rourke and share your views. What do you make of Ray’s research and my thoughts and comments in the report ?