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Research and Insight 2008 sees us launch an on-going study into the online sentiment of UK consumers towards the health club experience.
Until now, it was extremely time-consuming for health club brands to monitor, collect, analyse and interpret the online conversation or 'buzz' surrounding their company. However, Oxygen will now be conducting regular research into the online sentiment of consumers towards the gym experience. The research will focus on the UK's twelve leading club brands. This insight will be shared with the industry through regular research bulletins. Research Sponsors Sought There is a sponsor opportunity available with each of our research bulletins. To discover how your company can be associated with this unique industry research, please telephone Ray on +44 (0) 1273 885 998 or email sponsor@oxygen-consulting.co.uk |
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Consumers are now regularly using the internet to research leisure purchases. They also use an array of web sites to submit honest 'warts and all' reviews of their experiences. These reviews can rave enthusiastically about outstanding customer service or leave them seething about unfair contract terms such as excessive notice periods when leaving a club. You can read more about this online phenomenon and our new service in our recent Leisure Report article: Start the digital dialogue. 
