Oxygen Projects

Here you can browse through some of my recent projects, which have been categorised under:

  • Articles.
  • Consultancy assignments.
  • Presentations (conferences, seminars etc).
  • Workshops.


Recent Projects


2016 TaiSpo Fitness Club Management Forum –– Taiwan

One of two international speakers invited to give a one hour talk to an audience connected to the Taiwanese health and fitness industry. The talk was well received with 96% ... Read more »

Tren16 conference Norway

Guest international speaker at Tren16 Conference –– Norway

Commissioned to give a one hour talk at the Tren16 conference during March 2016 to an audience connected to the Norwegian health and fitness industry. The talk was titled: 'Understand the market ... Read more »

Gymline Norway

Internal workshop for Norwegian fitness equipment distributor

Designed and facilitated a two-day workshop for the senior management team of Gymline. Gymline has been the official distributor of Life Fitness in Norway for many years and is keen ... Read more »

Logo showing a purple NorthEdge Capital logo

Acquisition of Total Fitness Health Club Group, UK

Collaborated with Coffer Corporate Leisure to provide market intelligence on behalf of NorthEdge Capital and their backing of the management buyout of Total Fitness. Total Fitness operates 17 clubs across ... Read more »

National flag for Turkey

Low-cost gym insights for Turkish health club operator

Commissioned by a leading Turkish health & fitness club operator to provide market insights relating to the global low-cost gym sector.

i-motion low-cost gyms

Research on UK low-cost gym segment

Commissioned by i-motion gym, a UK start-up to help them define their service offering for a new brand of low-cost or 'budget' gyms. Following the assignment, i-motion possessed a clear ... Read more »


Research on the Russian health and fitness market

Commissioned by a global fitness equipment manufacturer to provide current market information on the Russian fitness market.


Research on Brazilan health and fitness market

Commissioned by Fitness Hut, a Portuguese health and fitness operator, to assess the market potential for developing a low-cost gym business in Brazil. For this project, I used my knowledge ... Read more »

unilver ventures

Advising Unilever Ventures

Reviewing the business plan for MiLife, an innovative web-based weight management and vitality system on behalf of Unilever Ventures.  


Insight for adidas

Engaged by adidas to provide research and insight into the health club industry and exercise trends. This involved joining a new project team led by Gil Steyaert, the UK Managing Director. The ... Read more »

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):