Reports

In 2009 I decided to research and publish strategic reports that focused on ‘emerging topics’ that are relevant to the global health and fitness industry. The motivation for these reports was to provide deep insight to individuals and organisations seeking to better understand a ‘trending topic’.

This part of my website contains details on the reports published to date.

Below is a selection of comments from readers:

“Outstanding; great work”

John McCarthy, former CEO, IHRSA

“Excellent report, and very accurate representation of the sector”

 John Treharne, CEO, The Gym Group

“Thank you for creating such a great tool for our industry. I am amazed how you figured out a way to systemise such a new and vague concept and turn into an almost exact science. It will help all of us evaluate our level, find out what we can improve, and raise our standards”

Pedro Ruiz, CEO, Vivafit

“A great report that hopefully will stimulate operators to step up the level of involvement/engagement of the sector in social media and the power of the internet…a significant marketing tool that seems to be under-utilised, based on  Ray’s findings”

Herman Rutgers, Executive Director, European Health and Fitness Association

“This is a really robust document that should be compulsory reading for

anyone operating a fitness facility”

Tim Webster, Editor, Fit Pro Business Magazine

Sponsor opportunities

Opportunities exist for a small number of organisations to be associated with each report. Sponsors receive association with highly valued research that features in a range of international publications and conference presentations as well as spreading across the web. Get in touch for further information.

Do you have an idea for a future industry report?

I am always interested in ideas for future industry reports, so please do get in touch.