Articles
Frequently I am commissioned to write articles for a broad range of magazines and journals. You will find the vast majority of these articles in this and the ‘Projects‘ section of part of my website.
Compelling strategic insight for organisations connected to the global health & fitness industry
Recent Articles
Let’s get sentimental
If the company wins this contract, its business will double in size. The owners have spent the past six years crafting a business that they believe provides a great service to customers, most of the ... Read more »
A new way to serve up hotel fitness
It is Sunday evening and you are about to set off on yet another business trip that will see you away from your family and normal routines for three nights. You researched that the hotel ... Read more »
The future of the health and fitness club industry
Presently, there are 2,900 private health clubs in the UK, which is one for every 15,000 adults. Let's now move forward to 2016. Do you think there has been significant consolidation? Has there been a ... Read more »
Probably the best health club in the world
I was recently talking with Richard Duvall, the founder of Egg, the on-line bank, about his compelling vision to 're-invent' banking. He knew that people were ready for a radically new banking proposition. Eight years ... Read more »
Health Clubs in 2015 – FitPro Business Magazine Oct 2005 edition
The Wanless Report describes a future where individual responsibility for health is the norm. This would produce a paradigm shift from the treatment of sickness to the improvement of health and the prevention of illness. ... Read more »
Oxygen Quarterly
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