Articles

Oxygen Consulting articles

Frequently I am commissioned to write articles for a broad range of magazines and journals. Below is a small sample:

Recent Articles

Health Club Management magazine cover–February 2014

Click to join, click to give: The Gym Group

This is the second of a year-long series of Gymtopia projects being serialised in Health Club Management magazine. This second article discusses UK-based The Gym Group and their online charity giving programme.

Young children receive gym shoes donated by members from Cia Athletica clubs in Brazil

Old for new – Gymtopia article series with Health Club Management

This is the first in a series of Gymtopia articles with Health Club Management magazine during 2014. I hope you enjoy reading about this simple, but highly effective programme created by Cia Athletica clubs in Brazil:

Published article - front cover

How to be good – Fitpro Business Magazine

Health and fitness clubs that act as a platform for social good ensure they are relevant to their communities, says Ray Algar. A few years ago, I created an online poll where I posed a question ... Read more »

cover

Interview with Il Nuovo Club magazine

This is an interview with Il Nuovo Club, Italy's leading health club industry magazine:  

mercado-edited.pdf

A Solas con Ray Algar – Mercado Fitness Magazine

Entrevista con el Mercado Fitness Magazine:

Il Nuovo Club magazine -

Il Nuovo Club magazine – European Health Club Industry Web and Social Media Report – Part 2

This is the second article published by Il Nuovo Club magazine. Click on 'expand' to read the full article.

Il Nuovo Club magazine

Il Nuovo Club magazine – European Health Club Industry Web and Social Media Report – Part 1

Il Nuovo Club magazine in Italy requested permission to reproduce parts of my 2011 European Health Club Industry Web and Social Report for their magazine. Two articles were produced. This is the first.

Looking through the froth to find the cause at Starbucks Leisure Report March 2008

Looking through the froth to find the cause at Starbucks

Brands with a cause was my recent plea (see: what does my brand stand for? Leisure Report January 2008). Let us ignore the companies bordering on the irrelevant and connect with those that genuinely stand ... Read more »

Low prices everywhere Marketing Journal December 2007

Low prices everywhere

So, are you a Waitrose or a Lidl shopper? A few years ago, you would have been one, neither, but certainly not both. How things change. Now, British consumers are running rings round marketers by ... Read more »

What does my brand stand for? Leisure Report January 2008

What does my brand stand for?

As we say farewell to 2007, just over 16,000 UK companies did not plan a Christmas party. Instead, an insolvency practitioner was surgically extracting every pound of value for beleaguered creditors of these failed companies. ... Read more »

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Global launch of Gymtopia

Gymtopia is a digital story telling platform capturing the social impact projects powered by the global health and fitness industry. The project is now live and already features inspiring stories from the United States, United Kingdom, Argentina and Mexico. Please visit Gymtopia and get your organisation involved. Introductory video below (click on four arrows to enlarge video):