Recent Oxygen Projects

Some recent projects include:

• Commissioned by MiLife Coaching to project manage a system trial with UK personal trainers.



• Commissioned to deliver two presentations to Russian delegates at the 2007 MIOFF Health and Fitness Conference in Moscow.



• Commissioned by Pole Passion to produce a document describing a licensing opportunity for fitness professionals to deliver group exercise programmes to UK health and fitness clubs.



• Commissioned by ILAM Ireland to deliver a thought-provoking presentation at their annual conference to senior leisure delegates.



• Appointed by the London Borough of Lambeth to research alternative leisure centre provision while two of their existing centres undergo a £75 million improvement programme.



• Commissioned to deliver two presentations to Swedish health and fitness club operators at the 2007 Healthy Business Conference in Gothenburg.



• Commissioned by Leisure Report Journal to describe our research that examines the online sentiment of UK consumers towards the 'gym experience'. Click here to read.



• Commissioned by IHRSA to speak at the Rimini Wellness Conference in Italy. 'What does your health club stand for?' was the presentation theme. Click here to read.



• Commissioned by Precor to investigate the low-cost health club trend.



• Commissioned by Leisure Report to provide conference insights from Dontstop02, Denmark, a foresight conference organised by the Copenhagen Institute for Future Studies. Click here to read (link opens in new window).



• Reviewing an innovative weight management and vitality system for an international manufacturer of personal care and vitality products (company name withheld).



• Commissioned by Leisure Report to research and write an article on how collaborative consumption is making global retailers re-think how they communicate with consumers. Click here to read (link opens in new window).



• Commissioned by Leisure Report to research and write an article on how the future health and fitness experience could look in the hotel industry. Click here to read (link opens in new window).



• Commissioned by Precor to investigate trends and opportunities in the hotel industry.



• Commissioned by Sport Business Group to write a State of the Industry report on UK health clubs for their Britsport 2006 publication.



• Commissioned by Leisure Report to research and write an article on how the health club industry may look in 2016. Click here to read (link opens in new window).



• Commissioned by the Economist publication, 'Intelligent Life' to research and write an article on how new technology is helping people to improve their health and well-being. Click here to read (link opens in new window).



• Commissioned by FitLinxx to develop a strategy for its introduction into British schools.



• Developing a handbook for FitLinxx to enable their team and business partners to communicate product benefits more effectively with British schools.



• Commissioned by the Fitness Industry Association to develop the business case for a national workplace physical activity initiative.



• Commissioned by the TREAT Trust charity to produce a feasibility study and business plan for a £4m health and well being centre in South Wales.



• Compiling market intelligence and writing the winning submission for a National DTI SMART Award.



• Commissioned by the Fitness Industry Association to research leisure facility case study evidence for a Department of Health consultation paper.



• Undertaking due diligence research to support the acquisition of eight separate businesses on behalf of Energie Fitness Clubs.



• Researching and writing the entry for The Oshi House™, a fascinating floating living pod designed for the global tourism industry in the prestigious Oxford International Business Plan Competition. From a large international entry, the Oshi House™ was chosen as one of the six finalists.



• Engaged to develop a health club entry strategy for a novel group-exercise programme, designed to boost confidence and empower women.



• Commissioned by 3D Education and Adventure (until recently a subsidiary of Center Parcs PLC) to identify an outdoor education centre acquisition target.



• Commissioned by the ASPIRE charity to investigate ways in which they can influence the design and operation of UK leisure centres.

Detailed case studies on these projects are available as a PDF document. Please contact Ray Algar on + 44 (0) 1273 885 998 (Fax: +44 (0) 870 460 4988) or e-mail: and we will forward to you, by return.