Oxygen Insight

Below you will find a selection of recent articles from Oxygen Consulting.

	How scenarios can help you plan future brand strategy Linda Hodgson, Future Cat, and Ray Algar, Oxygen Consulting, present a range of future scenarios and show how these could aid marketers' planning. Admap September 2005 - Read more >>
	Health Clubs in 2015 - FitPro Business Magazine Oct 2005 edition The Wanless Report describes a future where individual responsibility for health is the norm. This would produce a paradigm shift from the treatment of sickness to the improvement of health and the prevention of illness. Ray Algar of Oxygen Consulting and Linda Hodgson of Future Cat, review the role that health clubs may take in this preventative scenario and how they can become more pro-active in helping people take personal responsibility for their health and well being. FitPro Business Magazine October 2005 - Read more >>
	Presentation by Ray Algar of Oxygen Consulting to delegates at the Russian Health & Fitness Conference (MIOFF) held in Moscow - September 2005 This presentation discusses the challenges facing the European health club industry over the next 10 years. The presentation considers three possible health club scenarios based on the year 2015. File size: 1.6 MB. Fitness Conference (MIOFF)September 2005 - Read more >>
	Health Clubs in the Year 2015 What business are health clubs in? If we polled a 1,000 club owners across Europe how would their responses differ? 'We’re in the 'fitness business', 'leisure business', 'appearance business', 'experience business', 'vanity business', 'health-care business', 'wellness business' or the 'health promotion business'. We could go on, but are any of these right and do they succinctly articulate what discerning, informed, time pressured health club consumers want as we begin a new millennium? September 2005 - Read more >>
	DTI Grant for Investigating an Innovative Idea If your organisation has an innovative business idea, it could qualify for a grant from the DTI. Launched in June 2003, the aim of the grant is to help businesses based in England with fewer than 250 employees develop their ideas by working with external experts. The outcome will be an action plan, which you can then use to take the idea forward to develop significantly improved products, processes and services. The DTI has recently announced a two-year extension to the grant which means applications are being sought throughout 2005/06. DTI III Scheme - Guidance notes - Read more >>