My thanks to Dave Stalker, CEO at the Fitness Industry Association who first put me on to this video. Produced by: Ogilvy & Mather Taiwan
Posts filed under “Marketing insight”
Who Really Cares That This Business Has Now Closed?
I live in Brighton on the South coast of England. In December last year a new café was opened by a husband and wife team. The UK was just emerging from recession and the last thing that Brighton really needed was another café. I remember dropping by during the opening ...
So this is how you encourage people to take the stairs
This is so clever – changing peoples behaviour through fun: http://www.youtube.com/watch?v=2lXh2n0aPyw
Personalised service included as standard at ‘budget’ citizenM hotel
Last week I was off to see a new client in Amsterdam and took the opportunity to stay at the new citizenM hotel. CitizenM is priced as a budget hotel, but is spectacularly different. Just take a look at the attached picture which is a screen-shot taken from the website, ...
How do you REALLY feel about obese people?
Fitness First was once accused of preferring thinner people when recruiting for gym staff. The claim caused quite a debate at the time. So, here is a scenario for you. There are two candidates applying for a single role and they are both very strong with similar qualifications, experience and ...
What UK consumers think about long-term health club contracts
Recently, I was trying out the new web-based survey service from Toluna and wanted to understand more about what UK consumers felt about long-term (3-year) gym contracts. I asked 2,000 UK consumers a series of five questions. This graph illustrates their preference for five different price scenarios ranging from a simple ...
Radiant Gym Ad – India
Clever ad for the Radiant Gym in India. Strapline - 'Are you today twice the man you used to be'. ...not quite, but give me a few more months!
Creative Gym Advertising
Recently saw this visually-arresting image for Powerhouse gym:The world's largest cable cross-over!
Plans underway for new UK health club benchmarking service
Since the cessation of the Deloitte health club benchmarking service, there has been a void in capturing operating data from UK health clubs. However, this may be about to change. Health and fitness operators are being invited to comment on a proposed Fitness Market Monitor prior to its launch this ...
Finally, a sense of community at the gym
>On Friday, I took part in a friendly team tennis tournament followed by a Wimbledon ticket draw at my local Esporta club. Our team, 'you can't be serious!' won the event, but that was not the real reason why the evening was such a success. Finally, I experienced first-hand, the ...
