Compelling strategic insight for organisations connected to the global health & fitness industry
Welcome to my website where the core purpose of my work is to provide compelling strategic business insight for organisations connected to the global health and fitness industry. I create significant value by blending my experience as a fitness industry analyst and previous health club operator. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet.
As you browse this website, I hope you get a sense for my distinctive approach. I am very good at strategic business assignments and seeing the ‘big picture’, but also committed to implementation and delivering immediate results. I call this ‘insight with action’, where I take market or customer knowledge and help organisations to translate it into robust management action.
To better understand why I am attracted to the global health and fitness industry, please download and read the Oxygen Consulting company story.
I have now researched and published nine major reports on the UK and global health and fitness industry. These reports attract an international readership and can be purchased from my Knowledge Store.
Ray Algar (MBA, MA (Marketing)
Designed and facilitated a two-day workshop for the senior management team of Gymline. Gymline has been the official distributor of Life Fitness in Norway for many years and is keen to understand how it can provide more strategic and forward-looking support and advice to its customers.
Collaborated with Coffer Corporate Leisure to provide market intelligence on behalf of NorthEdge Capital and their backing of the management buyout of Total Fitness. Total Fitness operates 17 clubs across the North of England.