Ray Algar, MD of Oxygen Consulting during conference presentation

Ray Algar of Oxygen Consulting during conference presentation

Welcome to Oxygen Consulting

Welcome to my website where the core purpose of my work is to provide compelling strategic business insight for organisations connected to the global health and fitness industry.  I create significant value by blending my experience as a fitness industry analyst and previous health club operator. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet.

As you browse this website, I hope you get a sense for my distinctive approach. I am very good at strategic business assignments and seeing the ‘big picture’, but also committed to implementation and delivering immediate results. I call this ‘insight with action’, where I take market or customer knowledge and help organisations to translate it into robust management action.

Company story

To better understand why I am attracted to the global health and fitness industry, please download and read the Oxygen Consulting company story.

Industry reports

I have now researched and published nine major reports on the UK and global health and fitness industry. These reports attract an international readership and can be purchased from my Knowledge Store.

Project engagements

For consulting and speaking engagements please get in touch and connect with me on LinkedIn and Twitter.

Ray Algar (MBA, MA (Marketing)
Managing Director

Oxygen Quarterly

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Oxygen Projects

Knowledge Store

News & Comment