Compelling strategic insight for organisations connected to the global health & fitness industry
Welcome to my website where the core purpose of my work is to provide compelling strategic business insight for organisations connected to the global health and fitness industry. I create significant value by blending my experience as both a management consultant and previous health club operator. As you browse this website, I hope you get a sense for my distinctive approach. I am very good at strategic business assignments and seeing the ‘big picture’, but also committed to implementation and delivering immediate results. I call this ‘insight with action’, where I take market or customer knowledge and help organisations to translate it into robust management actions.
Using this website
There is a considerable amount of material on this website and so I suggest you take away what you need and then make regular visits as I am constantly adding new reports, articles, conference presentations, infographics and other content. I have now researched and published (as of January 2016) nine major reports on the health and fitness industry. All can be purchased from my Knowledge Store.
To better understand why I am attracted to the global health and fitness industry, please download and read the Oxygen Consulting Company Story.
I do hope you enjoy using my website and find it informative. Please do leave me your comments and remember that I am available for research and consulting assignments. You can get in touch with me here and connect with me on LinkedIn and Twitter.
Ray Algar (MBA, MA (Marketing)
On 28 May 2014 I was invited to the offices of ukactive in London to present a short overview of my new report to the communications forum. The comms' forum is a quarterly event that brings together marketing representatives from the UK fitness sector along with journalists to discuss emerging and topical themes impacting the sector. Presentations were limited to 15 ... Read more »
This is the second of a year-long series of Gymtopia projects being serialised in Health Club Management magazine. This second article discusses UK-based The Gym Group and their online charity giving programme.
Commissioned by a Portuguese health and fitness operator to assess the market potential for developing a low-cost gym business in Brazil.
Reviewing the business plan for MiLife, an innovative web-based weight management and vitality system on behalf of Unilever Ventures.