Compelling strategic insight for organisations connected to the global health & fitness industry
Welcome to my website where the core purpose of my work is to provide compelling strategic business insight for organisations connected to the global health and fitness industry. I create significant value by blending my experience as both a management consultant and previous health club operator. As you browse this website, I hope you get a sense for my distinctive approach. I am very good at strategic business assignments and seeing the ‘big picture’, but also committed to implementation and delivering immediate results. I call this ‘insight with action’, where I take market or customer knowledge and help organisations to translate it into robust management actions.
Using this website
There is a considerable amount of material on this website and so I suggest you take away what you need and then make regular visits as I am constantly adding new reports, articles, conference presentations, infographics and other content. I have now researched and published (as of January 2016) nine major reports on the health and fitness industry. All can be purchased from my Knowledge Store.
To better understand why I am attracted to the global health and fitness industry, please download and read the Oxygen Consulting Company Story.
I do hope you enjoy using my website and find it informative. Please do leave me your comments and remember that I am available for research and consulting assignments. You can get in touch with me here and connect with me on LinkedIn and Twitter.
Ray Algar (MBA, MA (Marketing)
This presentation was delivered to Brazilian health and fitness operators in Sao Paulo during 2012. The presentation is available for download and purchase from the Oxygen Knowledge Store.
It was during this article for Leisure Report in 2007 that I coined the phrase "Collaborative Consumption". I hope you find the article informative. Collaborative Consumption Spare a moment for those poor retailers who still insist on putting 'things' in windows, accompanied by a fixed price tag. How quaint. In bygone times when asymmetrical information flourished (when the retailer knew far more ... Read more »
Designed and facilitated a two-day workshop for the senior management team of Gymline. Gymline has been the official distributor of Life Fitness in Norway for many years and is keen to understand how it can provide more strategic and forward-looking support and advice to its customers.
Collaborated with Coffer Corporate Leisure to provide market intelligence on behalf of NorthEdge Capital and their backing of the management buyout of Total Fitness. Total Fitness operates 17 clubs across the North of England.