Compelling strategic insight for organisations connected to the global health & fitness industry
Welcome to my website where the core purpose of my work is to provide compelling strategic business insight for organisations connected to the global health and fitness industry. I create significant value by blending my experience as both a management consultant and previous health club operator. As you browse this website, I hope you get a sense for my distinctive approach. I am very good at strategic business assignments and seeing the ‘big picture’, but also committed to implementation and delivering immediate results. I call this ‘insight with action’, where I take market or customer knowledge and help organisations to translate it into robust management actions.
Using this website
There is a considerable amount of material on this website and so I suggest you take away what you need and then make regular visits as I am constantly adding new reports, articles, conference presentations, infographics and other content. You will also see the Think Tank which allows stimulating discussion around key strategic topics pertinent to the global health and fitness industry. There is a quick one-time free registration after which you can download reports and interact with colleagues from around the globe.
I do hope you enjoy using my website and find it informative. Please do leave me your comments and remember that I am available for research and consulting assignments. You can get in touch with me here.
Ray Algar (MBA, MA (Marketing)
This is the first in a series of Gymtopia articles with Health Club Management magazine during 2014. I hope you enjoy reading about this simple, but highly effective programme created by Cia Athletica clubs in Brazil:
apresentação pela Ray Algar IHRSA/Fitness Brasil Sao Paulo 2012 Qual é o propósito central da sua academia e o que ela representa? from Ray Algar
Commissioned by a Portuguese health and fitness operator to assess the market potential for developing a low-cost gym business in Brazil.
Reviewing the business plan for MiLife, an innovative web-based weight management and vitality system on behalf of Unilever Ventures.